Tonight, the Oro Valley Town Council will consider measures to enforce rules regarding the use of A-Frame signs and outdoor displays. In preparing for this, we visited our favorite outdoor display violator, Fry's at Rooney Ranch. Historically, we could always count on Fry's to provide us with a good example of how to violate the outdoor display code and get away with it consistently and continually.
past displays of which we have written, the displays did leave room for people to be able to go in and out of the store. This, in and of itself, is a big improvement You can see from this picture of that displays are orderly and off to the side of the walkways.
Now, let's measure the Fry's outdoor display based on Oro Valley's outdoor display rules:
- Was there a minimum of 4 feet walkway around each display? Yes. PASS
- Was there a minimum of 4 feet between the edge of the display and the driving area? No. FAIL
- Was the outdoor display located in any landscaped area? No PASS
- Was the outdoor display limited to merchandise that is sold inside the building? No. Once again we found outdoor cooking grills and outdoor furniture displayed. These are not sold inside the store. FAIL
- Was the outdoor display limited to one building area? Well, not really unless you consider the entire front façade to be one area. FAIL?
All right, so the Fry's outdoor display didn't pass everything.
Tonight, Council will consider how to enforce the rules. Clearly, letters and small fines don't get results. Perhaps the Chamber of Commerce can help. Perhaps bigger, progressive fines would work.
What do you think?